EFD are thrilled to have collaborated with Crunch, London's premier sandwich brand, to bring their first walk-in shop to life in the heart of Soho. Crunch has been leading a sandwich [up]rising, redefining the traditional snack with their artisanal brioche-inspired bread and inventive fillings.
Our shared commitment to innovation and quality made this partnership a natural fit. We meticulously designed a contemporary space that reflects Crunch's vibrant branding and culinary creativity. The installation features a state-of-the-art Electrolux cooking suite paired with bespoke stainless steel fabrication, providing Crunch with an ideal environment to craft their delectable sandwiches.
The new Soho location offers both takeaway and dine-in options, with seating for around 16 guests. The interior, designed by KIDZ Studio, boasts a large open kitchen, natural wood counters, polished stainless steel surfaces, white tiles, and modern pendant lighting, creating a sleek and inviting atmosphere.
Crunch's menu features a rotating selection of bold, hearty sandwiches, including staples like the Patty Melt—truffle beef patties with Red Leicester cheese, crispy onion marmalade, and black truffle mayonnaise—and Michael’s Chicken, a southern-fried chicken cutlet with shredded lettuce, baby pickles, and homemade dill aioli. Sides such as their famous thousand-layer potatoes and indulgent desserts like deep-fried French toast complement the sandwich offerings.
This collaboration exemplifies EFD's dedication to creating unique, functional, and stylish foodservice environments. We are proud to support Crunch in their mission to revolutionize the sandwich experience and look forward to their continued success in this dynamic space.
